# trustx.org

> AI-optimized mirror of trustx.org containing 50 pages totalling 9,858 words of clean markdown content, structured data, and semantic HTML. Original source: https://trustx.org/. Last updated: 2026-06-14T03:07:21.290Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Trusted premium supply](/content/site-root.html): Trusted premium supply Purpose-built to restore integrity and value to the open webOur cutting-edge infrastructure integrates future-proof privacy protection with a direct-to-publisher model to deliver a transparent supply chain that is 100% human and viewable. The industry’s only public benefit exchange designed to secure the full value of media investment by eliminating fraud and hidden, ‍TRUSTX is a premium private marketplace, connecting the world’s most trusted advertisers and publishers. Together, we’re rebuilding the digital supply chain with trust and transparency at the core. (452 words)

## Articles & Blog Posts

- [post/t-press/trustx-is-now-part-of-symitri/index.html](/content/post/t-press/trustx-is-now-part-of-symitri/index.html) (1 words)
- [[The Case for Taking the Privacy High Road](/content/post/the-privacy-high-road/index.html)](/content/post/2021/07/20/index.html) (76 words)
- [post/in-pursuit-of-truth-why-marketers-must-act-now-to-sustain-trusted-news.html](/content/post/in-pursuit-of-truth-why-marketers-must-act-now-to-sustain-trusted-news.html) (1 words)
- [post/advertising-in-the-news-achieving-low-brand-risk-and-high-brand-reward.html](/content/post/advertising-in-the-news-achieving-low-brand-risk-and-high-brand-reward.html) (1 words)
- [post/a-publishers-unvarnished-take-on-the-cookidentity-crisis.html](/content/post/a-publishers-unvarnished-take-on-the-cookidentity-crisis.html) (1 words)
- [post/interview-advertisers-must-stop-the-rot-of-truth-decay-trustxs-kohl.html](/content/post/interview-advertisers-must-stop-the-rot-of-truth-decay-trustxs-kohl.html) (1 words)
- [post/trustx-takeaways-from-the-cannes-lions-2023/index.html](/content/post/trustx-takeaways-from-the-cannes-lions-2023/index.html) (1 words)
- [The Case for Taking the Privacy High Road](/content/post/the-privacy-high-road/index.html): In the few weeks since Google took its foot off the gas on deprecating Chrome third-party cookies, I’m encouraged that... (860 words)
- [post/a-sustainable-lens-on-supply-chain-optimization-spopart-3-forge-a-clear-path-to-premium-mfa-free-inventory.html](/content/post/a-sustainable-lens-on-supply-chain-optimization-spopart-3-forge-a-clear-path-to-premium-mfa-free-inventory.html) (1 words)
- [post/privacy-and-the-tale-of-the-slowly-boiling-frog/index.html](/content/post/privacy-and-the-tale-of-the-slowly-boiling-frog/index.html) (1 words)
- [post/demand-efficiency-and-effectiveness-in-your-programmatic-partnerships.html](/content/post/demand-efficiency-and-effectiveness-in-your-programmatic-partnerships.html) (1 words)
- [post/mfas-fifteen-minutes-of-fame-and-the-silver-lining-for-publishers.html](/content/post/mfas-fifteen-minutes-of-fame-and-the-silver-lining-for-publishers.html) (1 words)
- [post/location-location-location/index.html](/content/post/location-location-location/index.html) (1 words)
- [post/making-every-programmatic-penny-count/index.html](/content/post/making-every-programmatic-penny-count/index.html) (1 words)
- [opt-out-choices/index.html](/content/opt-out-choices/index.html) (1 words)
- [privacy-policy/index.html](/content/privacy-policy/index.html) (1 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/post/a-sustainable-lens-on-supply-path-optimization-spopart-4-the-cookie-conundrum-and-the-carbon-sins-of-our-past.html): Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener programmatic future.Yet, we still have a long (907 words)
- [Redefining Suitability in Trusted News](/content/post/redefining-suitability-in-trusted-news/index.html): Trusted news content is brand safe. This was one of the main conclusions of a unprecedented cross... (312 words)
- [trustx-premium-publishers/index.html](/content/trustx-premium-publishers/index.html) (1 words)
- [story/index.html](/content/story/index.html) (1 words)
- [A Sustainable Lens on Supply Chain Optimization (SPO)](/content/post/an-esg-lens-on-supply-chain-optimization-spo/index.html): These three words are top of mind for brands, publishers, and consumers. Yet, the exponential growth of programmatic ad spend... (549 words)
- [TRUSTX PMPs](/content/pmps/index.html): [ TRUSTX PMPs ] 30+ Premium Publishers 3000+ Branded Domains 300M Unique Users 100% MFA-free by Design 100% U.S. Population Reach 100% Direct Publisher Connections 100% Sustainable 100% Premium Private Marketplaces (PMPs) from TRUSTXSupply-curated PMPs from TRUSTX are custom-designed to help advertisers reach their audiences in exclusive, high-quality environments. No made-for-advertising (MFA) content, no brand (305 words)
- [We need the news. And the news needs us.](/content/post/advertising-in-the-news-low-risk-high-reward/index.html): Like much of America, I was introduced to Dr. Lipsitch in the early weeks of our education on COVID-19 when... (1,512 words)
- [PODCAST: Re-establishing Trust, Value and Purpose in Advertising, a 2019 Cannes Discussion](/content/post/podcast-re-establishing-trust-value-and-purpose-in-advertising-a-2019-cannes-discussion.html): While we all would rather be on the Croisette in Cannes with a glass of rosé in hand, things haven't quite worked... (205 words)
- [Meet TRUSTX and Symitri at the 2024 Cannes Lions](/content/trustx-at-the-2024-cannes-lions/index.html): Meet TRUSTX and Symitri at the 2024 Cannes Lions TRUSTX and our new parent company, Symitri, look forward to the 2024 Cannes Lions, and we hope to see you there! To get updates on our planned events at the festival or to request a meeting, submit your information using the form below. (145 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/blog/index.html): [ Blog ] (173 words)
- [How to Penetrate the Impenetrable $100 Billion Programmatic Supply Chain](/content/post/how-to-penetrate-the-impenetrable-100-billion-programmatic-supply-chain.html): How is it that 30% of programmatic technology costs are untraceable? undiscoverable? unattributable? That statistic, which represents roughly 15% of programmatic ad spend, is what ISBA and PwC say is an “unknown delta” between buyer spend and seller ad revenue in their newly-published Programmatic Supply Chain Transparency Report. At a time when we’re all scrutinizing our (1,062 words)
- [Contact us](/content/contact/index.html): Contact us (142 words)
- [No Hidden Fees](/content/post/no-hidden-fees/index.html): Transparency in digital advertising is a journey. We discover new requirements for clarity along the way... (721 words)
- [Careers](/content/careers/index.html): [ Careers ] Working at TRUSTX Made up of the world’s most trusted premium content brands, TRUSTX is a cooperative supply-side marketplace laser-focused on restoring trust, transparency and safety to programmatic advertising. With TRUSTX, advertisers can source high-quality media with confidence and safety at scale, while publishers can earn ad revenues commensurate with the quality (130 words)
- [TRUSTX is Now Part of Symitri](/content/post/t-press/index.html) (563 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/blog-categories/sustainability/index.html) (142 words)
- [MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers](/content/post/tag/feature-transparency/index.html) (176 words)
- [Advertisers Must Stop The Rot Of ‘Truth Decay’](/content/blog-categories/brand-safety/index.html) (137 words)
- [Location, Location, Location](/content/blog-categories/privacy/index.html) (105 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/post/tag/feature/index.html) (254 words)
- [TRUSTX in the Press](/content/press/index.html): [ TRUSTX in the Press ] Press Inquiries. Need perspective on a story? Reach out to us today: press@trustx.org, TRUSTX in the trade press. (403 words)
- [Location, Location, Location](/content/post/tag/feature-privacy/index.html) (107 words)
- [Advertisers Must Stop The Rot Of ‘Truth Decay’](/content/post/tag/feature-news/index.html) (73 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/post/tag/feature-sustainability/index.html) (124 words)
- [A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past](/content/post/tag/feature-esg/index.html) (124 words)
- [[The Case for Taking the Privacy High Road](/content/post/the-privacy-high-road/index.html)](/content/post/tag/feature-marketing/index.html) (76 words)
- [t-press-sitemap-xml.html](/content/t-press-sitemap-xml.html) (1 words)
- [post_tag-sitemap-xml.html](/content/post_tag-sitemap-xml.html) (1 words)
- [sitemap-xml.html](/content/sitemap-xml.html) (1 words)
- [post-sitemap-xml.html](/content/post-sitemap-xml.html) (1 words)
- [press-category-sitemap-xml.html](/content/press-category-sitemap-xml.html) (1 words)
- [page-sitemap-xml.html](/content/page-sitemap-xml.html) (1 words)
- [post-archive-sitemap-xml.html](/content/post-archive-sitemap-xml.html) (1 words)

## Resources

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