Trusted premium supply

Purpose-built to restore integrity and value to the open web

Our cutting-edge infrastructure integrates future-proof privacy protection with a direct-to-publisher model to deliver a transparent supply chain that is 100% human and viewable.

The industry’s only public benefit exchange designed to secure the full value of media investment by eliminating fraud and hidden fees. We connect trusted partners directly in a curated marketplace, guaranteeing absolute brand safety and privacy-first performance.

“ THE BIGGEST ADVANTAGE FOR ADVERTISERS AND AGENCIES is how easily they can buy clean and clear inventory directly from the world’s most trusted publishers. Buyers are managing thousands of line items. They are looking for an open exchange without reseller exposure and without all the risks, costs and complexity. That’s why they need TRUSTX.”

Jon Mansell, VP , Programmatic Solutions and Partnerships

The Highest Standards

  • 100% human. Guaranteed fraud-free.
  • Real-time viewability on every impression.
  • Fully transparent with no buyer fees. 100% of spend goes to working media.
  • Brand-safe, Privacy-safe.

Direct-to-Publisher

  • 100% of inventory is direct, with no reselling or intermediaries.
  • The only SSP built by, and for, premium publishers.
  • Fully curated, members-only marketplace.
  • Delivering the highest quality inventory from the world's leading media brands.

Purpose-Driven

  • Certified public benefit corporation (B-Corp), focused on purpose-driven impact, and fair practices across the supply chain.
  • Partner for clean supply and new approaches in ethical, transparent, brand-suitable advertising.
  • Focused on building a sustainable future for trusted advertising.

Our Publishers

100%
MFA-Free by Design
30+
Premium Publishers
3000+
Branded Domains
300M
Unique Users
100%
Reach
(U.S. Population Reach)

OUR SUPPLY Founded by 30 prominent members of Digital Content Next (DCN), TRUSTX defines ethical excellence and fairness in programmatic advertising. Dedicated to fostering trust, transparency and safety, our premium private marketplace has been free of made-for-advertising content from our first day of business.

Our publishers include the world’s most respected lifestyle, sports, entertainment, tech and news brands, enabling us to offer programmatic at scale through the most direct buyer-to-seller connection in media.

HOW TO BUY

Whether via run-of-network, one-to-one deals, or contextual PMPs, TRUSTX has a range of buying options that can help you reach your audience effectively and sustainably, as measured by Scope3, in premium, brand-safe environments.

For your next MFA-free campaign with the most trusted inventory in programmatic, explore our high-quality publisher network and contextual categories below. Reach out and let us know your goals. We look forward to hearing from you.

30+ Premium Sellers

A representative sample of 3000+ publisher domains.

Work With Us

Ready to improve the quality and ROI of your campaigns? We’re here to help.